“If you define the problem correctly, you almost have the solution.” ​

–​ Steve Jobs

The diagnostic phase reviews various aspects of the brand, economics, organization and processes.

The aim is to frame problems and opportunities correctly.

Product portfolio

  • Economic analysis of the portfolio
  • Portfolio reorganization

Pricing & value chain

  • Value chain analysis by Country
  • Brand price positioning vs relevant competitors
  • Settings of margin and profitability targets

Route to market

  • Analysis of RTM models
  • Definition of best RTM model accordingly to your target Countries


  • Analyse the coherence of your brand’s investments
  • Review of media content


Organization and alignment of the area of

  • Finance
  • Marketing
  • International

Let’s work on your project together

Success at international level is at your reach.

Success at international level is at your reach.

With our experience, you will sharpen your strategy, focus your energy and take impactful decisions.